Adequan is a leading brand in equine health, specializing in products designed to improve the quality of life for horses. With a rich history of innovation and a commitment to excellence, Adequan is trusted by veterinarians and horse owners worldwide.
Objective:
The objective of this project was to redesign Adequan's website to better reflect the brand's values, enhance user experience, and provide a platform that educates and engages visitors effectively.
Challenges:
Outdated Design: The previous website lacked modern aesthetics and was not aligned with current design trends.
Approach:
Research and Analysis: Conducted a comprehensive analysis of the existing website, studying user behavior, pain points, and areas of improvement.
Brand Alignment: Worked closely with Adequan's marketing team to ensure that the new design aligns seamlessly with the brand's identity, incorporating elements such as color scheme, typography, and imagery.
User-Centric Design: Prioritized user experience by simplifying navigation, improving readability, and optimizing the website for various devices.
Content Strategy: Developed a clear content strategy to organize information logically and ensure that key messages are conveyed effectively.
Visual Design: Created a visually appealing design that balances aesthetics with functionality, utilizing high-quality imagery and modern design elements.
Interactive Features: Incorporated interactive elements and multimedia content to enhance user engagement and provide a dynamic browsing experience.
Testing and Iteration: Conducted thorough testing across different devices and screen sizes to identify and address any usability issues. Iteratively refined the design based on feedback from stakeholders and user testing.
Results:
Modernized Design: The redesigned website features a modern, visually appealing design that reflects Adequan's brand identity effectively.
Improved User Experience: Navigation has been simplified, making it easier for visitors to find the information they need quickly and efficiently.
Mobile Responsiveness: The website now provides a seamless experience across various devices, catering to the needs of mobile users.
Enhanced Content Organization: Content has been restructured for better organization and clarity, improving overall readability and user engagement.
Increased Engagement: Interactive features and multimedia content have contributed to higher levels of user engagement, resulting in longer average session durations and reduced bounce rates.
Logo | Brand Identity | Creative Execution | Social Media
The Tomlin is a breath of fresh air in the new center of Snellville, with resort-style amenities, luxuriously appointed apartment homes, and a level of service that’s unmatched. The energy here is uplifting, with a happy-to-be-here feeling reminiscent of the best vacations—all year round.
This level of luxury, comfort and convenience is new to Snellville—and unique to The Tomlin. Our spacious one-, two- and three-bedroom apartment homes are tech-enabled for maximum efficiency and comfort. Sophisticated details and high-end finishes (soft-close cabinetry, oversized islands, custom lighting, and natural oak floors, to name a few) put perfection at your fingertips.
See it. Love it. And live it.
The Tomlin is a marvel on Main Street—made just for you.
Logo & Sub Brand Design
Animation
Rise with Renasant is a women's empowerment initiative by Renasant Bank, aiming to make a difference for women in the communities they serve. At Renasant Bank their mission is to support female innovators, achievers, and leaders.
The visual identity behind Rise is to highlight the gritty aspects of personal growth, in order to achieve that the animation and portraiture include a chalk-like texture symbolizing the existence of grit through experience on the journey to refinement.
We round out the brand by giving hints of up-word momentum and growth seen in the arrow pattern and the Rise logo itself as it is reaching up just like we are always reaching for our goals.
Art Director:
Melanie Cummings
Animators:
Melanie Cummings, Corey Childers, Devon Hosford
Sub Brand Design:
Melanie Cummings
Portrait illustration:
Melanie Cummings
Logo design:
Fallon Venable
Brand Identity | Creative Execution | Social Media
Introducing branding client, Avril Cambridge Village by Milhaus + ArchCo + Bell Partners.
From ideation to execution, P:3 worked with the client to design and develop the brand identity for the new apartment community. This included the name, brand messaging, narrative, color palette, logos, typography, photography guidelines, social media branding, design and marketing collateral.
When naming the property, P:3 presented the word Avril, French for April, to convey the concept of new beginnings which reflects this up and coming suburb of Charlotte.
Elaine’s Garden was created by Elaine Johnson, a folk herbalist, organic gardener, and all-around botany nerd who loves to read and learn as much as she loves to garden. Her work at Elaine’s Garden combines herbalism, sustainable gardening practices, and wellness. She is ready to help you create the happy, healthy, sustainable life you’ve been hoping for. Elaine wanted a more professional visual identity and website that could handle her e-commerce needs and still match how expressive she and her garden are.
Brand Identity
Packaging
Product Photography
Webdesign
Social Media Strategy
Creative Execution
Print Ads | Digital Ads | Digital Billboards | Tradeshow Baner
