Rise with Renasant is a women’s empowerment initiative by Renasant Bank, aiming to make a difference for women in the communities they serve. At Renasant Bank their mission is to support female innovators, achievers, and leaders.
The visual identity behind Rise is to highlight the gritty aspects of personal growth, in order to achieve that the animation and portraiture include a chalk-like texture symbolizing the existence of grit through experience on the journey to refinement.
We round out the brand by giving hints of up-word momentum and growth seen in the arrow pattern and the Rise logo itself as it is reaching up just like we are always reaching for our goals.
Art Director:
Melanie Cummings
Animators:
Melanie Cummings, Corey Childers, Devon Hosford
Sub Brand Design:
Melanie Cummings
Portrait Illustration:
Melanie Cummings
Logo Design:
Fallon Venable
Voices of Wisdom
This logo design project is to define the visual story of VOW. VOW is a social justice podcast. It is truth seeking. It creates space and honors the voice. The aesthetic and visual language needs to be equally sincere and open-minded.
Creating space for truth telling related to oppression and justice.
In this custom type semi-serif logo we see all that is necessary, no more, no less. The visual truth behind the words are what built the letters-integrity, timelessness, and a hint of boldness.
This logo design project defines the visual story of Elevator. Elevator is a coffee and tea shop with a goal for their consumers to always aim for the top. Elevator provides the fuel to get you there.
Elevator is bold and dependable, just like your first cup of coffee in the morning. The aesthetic and visual language needs to be equally timeless and attention grabbing. The look should reflect their mission to always reach for more.
Heartland Stories is a series that shines a light on the good work happening all around us. Where Renasant Bank traveled throughout the region, finding and sharing the stories of courage and positive change. These are the stories we live for—stories from the heart. This is Heartland Stories.
In this project we believed the social media marketing behind the campaign should embody each video short so I created custom illustrations for all social media and digital platforms.
Mothered Birth is a Doula service located in Kansas City that wants to put the focus back on Mothers. Beginning with quality one-on-one care the patient will receive exceptional guidance from the moment they walk through the door to the moment their little one arrives.
This custom type logo design paired with the illustration is exactly what the birthing experience should be: simple and delicate.
As one of the main designers for Renasant Bank I created various marketing materials for all of the branches in the Renasant footprint.
Here you will see examples of print and digital advertisements, flyers, and posters.
